If you’re reading this, the chances are good that you want to know how to brand yourself.
What is brand awareness?
Brand awareness is a public representation of what makes you unique and valuable. It’s also the way people will identify with you in the future and an indication of what they should expect from your products or services.
A strong brand can be one of the most powerful tools for business success, but it takes more than creating a logo if you want to stand out from the crowd. Here are six ways to build brand awareness.
1. Identify Your Target Audience
It’s easier to brand yourself when you know who you’re branding for. If your brand is supposed to appeal to kids, you’ll need to make sure that it will be interesting and exciting. Likewise, if the target audience will be older people or professionals, you’ll need to display different brand messaging.
2. Choose Your Colors
Colors are closely tied to brand identity, so if possible, try using brand colors from your logo in every aspect of brand strategy. This includes brochures and pamphlets, business cards, and email signatures.
You don’t have to use the same colors over and over again in everything you do, though. Just make sure some variation of your brand color scheme shows up in the brand-related materials.
3. Build a Platform of Trust and Credibility
The brand credo is an ideal opportunity to give brand lovers and brand haters specific reasons why they should care about you or your brand identity. It’s also one of the best ways to show brand loyalty that will encourage them to keep coming back for more. So whatever kind of brand you’re trying to build, make sure it’s something worth people’s time and attention.
4. Get a Professional Logo Design
Contrary to popular belief, logos don’t need to be complicated. They need simple shapes and colors which can be easily recognized. Unlike brand mascots or brand characters, logos serve as a visual cue for brand recognition.
That’s why many businesses find that the best kind of logo is usually one with simple colors and shapes that can be replicated by people on brand-promotion materials and business cards.
5. Write a Compelling Brand Story
One of the best ways to brand yourself is to write a brand story that will make you “feel bigger than life.” It should showcase your brand’s relationship with people, be it personal or professional.
Just make sure you create brand stories that are detailed and specific enough so that people can actually relate to them.
6. Use Promotional Products
One of the easiest brand promotion methods is to give branded items to people. This helps strengthen brand awareness in a fun and non-invasive kind of way. It also gives them brand reminders that they can use every day.
When brand promoting with promotional products, the most important thing is to make sure it’s something relevant to your brand message. It should also be something that recipients will find useful or enjoyable enough for them to keep using.
To learn more about promotional products, view here.
Create Brand Awareness With Simple But Effective Marketing Tips
So there you have six easy ways to brand yourself without having to spend too much time or money on brand promotion. Just remember that brand success doesn’t happen overnight, so the more brand-related activities you do, the bigger your chance of success.
We hope you learned something new about brand awareness today. We have many more tips for you. So keep reading our blog posts.