An e-commerce website has multiple purposes. It attracts customers, builds a brand, and, most of all, sells goods and services over the internet. That may sound simple, but getting an e-commerce website right can be tricky. Here are some of the most common mistakes made by e-commerce business owners.
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Using the Wrong Platform
For e-commerce websites, there are plenty of different platforms to choose from, each with its pros and cons. What works for one business may not work for another. It’s important to choose the best platform for your business. Otherwise, you may have some regrets down the road.
Building the Website Yourself
If you have zero experience with web-building, doing it all yourself is not the best option. That is especially true for e-commerce sites, which need to run perfectly to make sales. Luckily, you can use an affordable web agency local to Warrington to build a bespoke and user-friendly e-commerce site that will drive sales while you focus on running the business.
Poor Navigation
A clean, attractive homepage is excellent for appealing to customers, but that all ends if your website has poor navigation. Customers need to be able to get from page to page smoothly without a single hiccup. Otherwise, they may shop elsewhere.
Not Considering SEO
When you have an e-commerce website, SEO should be at the forefront of your mind. If you don’t consider SEO, then your website will fall behind the competition, leaving your website on the second, third, and fourth page of Google rather than the first!
Not Enough Content
Consumers are less likely to purchase your goods and services if they don’t trust your brand. One of the easiest ways to build trust is through content. Not sharing enough may mean consumers aren’t sure of your brand, whereas sharing regular, high-quality content will show that you are a reputable brand with expertise.
Not Using Enough Calls to Actions
Not using enough calls to action means you inspire fewer visitors to take action and make a purchase. You might have explained everything you do, but have you told them what to do next? Use plenty of calls to action to ensure initial attraction turns into a sale.
Too Many Pop-ups
A couple of pop-ups on an e-commerce website can be useful. You might want to include a chatbot pop-up, for example, to ensure all visitors have the assistance they need. Too many, however, will quickly turn otherwise interested customers into ones that are quickly clicking away from your site.
Not Considering the Target Audience
Every e-commerce business has a target audience. Throughout your business research, you will come to know who they are. One mistake you might make is not building a website to specifically appeal to that audience. It might be a great site, but if it’s not appealing to them, it’s a waste. So, when building an e-commerce site, keep your target market in mind at all times.
An e-commerce site has the main goal of making sales. Make sure you avoid these common mistakes to make as much profit as possible.
