To attract more customers, it is essential for a business to show up on the first page of Search Engine Results. Google can be called the market leader of the search market. Consumers look for local businesses using google and wish to find them as quickly as possible.
SEO plays a vital role in the marketing of small businesses and it is important for them to have an efficient SEO plan. To be found in search with ease, businesses have to use Google Reviews, Local citations, etc.
Now take a look at ways of enhancing Google My Business for Local SEO.
What is the purpose of Google My Business?
Google My Business is a free tool that showcases business information. This tool enables your clients to see and interact with their customers, updating a business profile, etc.
Using this, small-scale businesses can get a higher rank on google if they use a proper SEO plan. To gain a higher rank on Google, businesses can use backlinks. They can ask the people around them to mention their business in their blogs, social media accounts, etc. This will increase their reach and hence will enable them to rank higher.
How to create an account?
While creating an account, keep in mind that you have to list as much information as you can. The reason for this is that your business is ranked based on the information you have provided.
Given below are the steps that need to be followed while making an account:
Step 1: Check if a listing of your business already exists.
Step 2: Make a Google Business Profile.
- To do this you will have to fill out the application form, provide some pictures, and add a business description.
Step 3: Create a Google My Business account.
Step 4: Validate your Business Profile.
- Get the ownership of your listing so that no one can make changes to it.
- If you are working for a business, make them the manager so that you have the ownership, but they can also make changes to the listing.
Step 5: Check all the reviews.
- It is important that you respond to all the reviews you receive; negative or positive.
Reviews for Google My Business:
In order to enhance your Google business profile, you need to ask for reviews. To ask customers for their reviews, businesses usually have a list of emails of their customers. If they do not have it they usually start collecting the information.
It is essential that you give a response to all the reviews that are given, whether negative or positive. Google checks if the business is active or not, if you will be responding to the reviews it will automatically know that you are active and hence will favor you.
There are various websites that can be visited for help with the reviews such as Reviewzerz.
Importance of local citations:
To build authority on Google, a business needs to be listed on other listings. This will make your business more relevant.
Local citations are not a confusing thing, they simply mean that a business’s details such as the phone number, name, and address will be shown in a search.
It is extremely important for a business to have local citations. If they have a listing, but do not have local citations, third parties can always add incorrect information.
To make a strong online presence, it is important that you have a good SEO plan. Your first step should be making a GMB account and then continue from there by taking care of the reviews and the listings.