If you run a business, you’re going to have to have a website. It’s something that is expected and something that will get you much more business. However, having a bad website is just as negative a thing for your bottom line as having no website at all, and you need to ensure that your site is impressive when people visit it. With that in mind, here are some of the things to look out for.
You may not have thought about it before, but just like almost everything else, web design can go out of style. When that happens, your site will seem old-fashioned and outdated, and that won’t be impressive. In fact, that will look as though you don’t care enough about your site to keep it modern and up to date. This will lead people to worry that you don’t care about your business period. Some might even think that you’re no longer in business if your site looks very old.
Make sure you keep up with trends in web design and make changes where necessary to bring yourself more up to date. Or an even easier approach is to have a timeless, classic design. In that way, you won’t fall out of style, and you don’t have to update quite so often.
No Personal Touches
You don’t want your business website to be all about you – you have to sell goods and you need to let people know about your business, after all. However, neither do you want there to be no personal touches at all. If you make it all business, it will be hard to form a connection with your potential customers, and it’s that connection that often helps to make a sale; people like to buy from people.
This is why it’s important to ensure there are some personal touches on your website. A ‘meet the team’ page is a great idea, as it is separate from the rest of the site but it gives plenty of personal touches. Use professional Chicago corporate photography so that the images you post of you and your team and crisp and smart, as this will give a good impression too.
Everyone makes mistakes, and typos are a mistake that is very easy to make. Even if you re-read your work, it can be hard to pick them up because your brain reads what it expects to be there rather than what is really there. The problem is that typos give people a bad impression of your business, and they will feel again that you don’t care enough to check things through and rectify mistakes. If that’s how you feel about your website, could it be how you feel about your business as a whole? This is a question you want to avoid people having to ask.
Make sure there are no typos on your site by having the text checked through by someone else. You can also use online tools and your own computer’s spell-checker. The more you check, the better the final result will be.