For most Small Businesses, launching a new eCommerce platform and a redesigned website is just not enough to generate sales and grow sales. This is where Magento Commerce’s full potential shines through. You may set your website out from the competition at a reasonable fee. If you are using Magento for the development of an eCommerce store for your business, you need to keep these tips in the back of your mind. Then you can receive the maximum positive returns offered by them to ensure business success in the future.
Use new content regularly and increase traffic
Adding new content on a regular basis is a great method to increase traffic to your eCommerce site, and it’s something you can do yourself. It will help you rank higher in organic search results and will result in a far greater return on investment.
You may even go back and optimize previous material if you already have it. Here are some pointers:
Irrelevant Content Should Be Removed — Identify any outdated content pieces, such as blogs, that are no longer relevant to your website. Then either remove them or transfer them to another website where they won’t harm your search results. Poor-quality material is punished in the Google Panda ranking update, which penalizes sites in their SEO rankings.
Update Relevant Material – If the content covers subjects that are still relevant to your company, just update it so that search engines don’t consider it outdated and irrelevant. If you have a lot of short posts, you might try combining them into a few longer articles. Long-form content is favored by Google, and you will benefit from better positions on search engine results pages (SERPs).
Examine Your Links – Did you realize that if you alter the name of your services or portfolio pages, you’ll need to update all of the links that go to them? Visitors will be routed to a 404-error page if you do not update them. More significantly, broken links are frowned upon by Google. When you’re verifying each link, be sure that any external ones go to reliable websites. You want to make sure you’re sending them to websites that are useful rather than useless.
Include Share Buttons – Allow readers to share the material using social share buttons and optimize the recommended share content to include all important hashtags and handles to increase your social exposure. This is one of the proven methods available for you to increase the amount of traffic that you can generate for the Magento store. You will never be disappointed by the positive results that this tip can offer to your Magento store.
Increase the Average Order Value with Merchandise
Magento Commerce has a simple rule-based product relations functionality that allows you to cross-sell and upsell products to increase order size. When goods must be utilized with particular related things, cross-selling is extremely essential, and these connections must be explicitly stated.
Visual merchandising tools make it simple to arrange categories, allowing you to highlight your finest items at the top of your web pages. You also have the option of manually reordering them. You may also utilize visual merchandising tools to build categories based on Automated Rules created using product characteristics, saving you time, and allowing you to produce a catalog that is really tailored based on your preferences and requirements.
You’ll want to use Magento’s Elasticsearch feature to boost average order value even more, but you’ll need a strategy to get the most out of it. We suggest utilizing an intelligent search platform such as Klevu or SLI Systems, which both concentrate on search, merchandising, navigation, recommendations, and SEO applications. It might take some time for you to get used to these tools and figure out how to leverage them to ensure your success. However, the time you spend on that can provide outstanding results to you. Hence, you shouldn’t worry too much about anything.
Make the Most of Customer Reviews
Customer reviews are beneficial since they are produced by users and take no effort on your side. Simply ask consumers for product and merchant reviews or enable them to leave comments on FAQ pages. Product reviews are integrated into Magento Commerce, but Yotpo provides a few additional options for getting the most out of user-generated content. You should also take advantage of customer reviews. We also suggest utilizing Programmes like Shopper Approved to do this.
Use Loyalty Features to Increase Customer Lifetime Value
To increase customer lifetime value, you’ll need to capitalize on your existing brand loyalty. This may be accomplished in a number of ways. For starters, you might provide current customers with a certain amount of shop credit for each transaction they make. You may even create a point system, such as a $10 discount for every $150 spent by a client. Implementing a referral code system is another great method to increase customer lifetime value while also increasing brand recognition.
The idea here is to provide incentives that encourage your consumers to return. Magento 2 comes with a built-in incentive system that you may use. Check out these rewards and loyalty extensions in the Marketplace if you’re searching for even more reward functionality on your Magento site.
Now you are aware of some of the most important Magento tools and techniques that you should keep in mind as a small business owner. As you go ahead with the Magento store, you can pay attention to these tips and techniques. Then you can continue to experience the positive results offered by them to ensure the future success of your Magento business. You will never be disappointed with the positive impact that these can create on your business. Even if you have to invest time or money in some of these techniques, you should proceed without worrying too much about them.