According to Mark Roemer Oakland, e-business (A.K.A Ecommerce) has become extremely competitive in the past decade. In this competitive landscape, it is crucial to apply all the marketing and promotional strategies possible to attract the most traffic, beat your competitors, and generate the most revenue. Search engine optimization (SEO) is one of the best ways to make sure that potential customers can find your online business.
Here are a few reasons why SEO is beneficial to e-businesses:
It drives brand awareness
– Good brand image and brand awareness are important to stay relevant in the minds of potential and previous customers. However, improving a brand image via paid promotional tactics can prove to be a long-term endeavor and costly affair. Fortunately, SEO can not only improve the search ranking of your website on the search results page for specific terms and keywords but also help to improve the brand image of your company.
When your website pops up on top of the search results of Google or any other search engine, customers subconsciously assume you are the authority in your niche. Also, it’s a good way to attract new potential customers.
It facilitates inbound marketing
– Before purchasing a product, a customer has to become aware of their need for the product. The need or desire for such a product compels them to research and search for the product online. And, when a potential customer stumbles upon your website on their own without any additional paid marketing, they convert really well. SEO is the best way to attract such potential customers through inbound marketing or creating good, helpful content. Ultimately, it lowers the overall marketing cost and improves that conversion rate by a large margin.
It creates an opportunity for remarketing campaigns
– The success of your marketing campaign depends upon whether you target the correct audience. Thus, it is crucial to research your niche and gather as much data as possible to develop a laser-focused marketing campaign. SEO can drastically reduce your workload by helping you to keep track of the people that visit your website on their own. Targeting organic visitors with paid ads can prove to be much more cost-effective since they would usually be more interested in what you have to sell than people who would never visit your website on their own.
It creates a better user experience
– SEO requires website owners to continuously optimize their website content and provide the most helpful, relevant, and easy-to-understand information as possible. This practice naturally improves the overall user experience as well. Better user experience can result in higher conversion rates and return traffic which is very important for any business. Businesses should strive to improve the customer experience as much as possible and SEO helps to achieve that goal.
Mark Roemer Oakland believes that it is a good habit to focus on SEO even if it takes a while to see the results instead of only using paid advertising tactics. Although paid marketing campaigns can produce short-term results, SEO is better in the long run.