If you have recently launched a new business, one of the most important points on your priority list is to make your brand stand out. Did you know that there are almost 30 million brands in the United States alone? That’s quite a lot, and no matter how big or small they are, they all had to start somewhere.
Naturally, catching the attention of consumers is not an easy task – especially as a start-up. Getting customers on your side starts with ensuring that your brand offers something unique and potentially superior to your competitors.
Good branding doesn’t happen overnight and will take some thought and dedication to get your brand campaign spot on – and to help, this guide goes into some of the best ways you can make your brand stand out.
1. Identify Your Audience
Firstly, knowing exactly who your audience is will help you determine the route that your branding should follow. Of course, this will heavily depend on your ideal consumer’s interests and needs. While some businesses choose to focus on everyone, you’re at risk of losing your USP.
One top tip would be to create a customer persona – what are your customers’ hobbies, values, and interests? The answers to these questions will enable you to generate an idealized vision of your typical customer based on the data and research you have collected.
By being equipped with this information, you’ll have a much clearer emphasis on producing a winning brand campaign that will attract your target audience.
2. Create Branded Products
Creating branded products is a superb way to get your business name out there. You can use branded products such as custom socks in your personal life as a form of advertising or send them out to customers as free gifts to generate further interest in your company.
3. Perfect Your Customer Service
Customer service is key to giving your brand a competitive edge over other companies. When consumers shop with your business, they expect a positive experience that will entice them to shop again in the future.
You should always strive to go above and beyond what your customers’ baseline expectations are and exceed their desires, and in doing so, they will put their full trust in your company and learn that they are valued – a sentiment that will see them become loyal, repeat customers.
To ensure you’re delivering the best possible customer service, some of the questions you may want to ask yourself include:
- Does your customer feel a personal association with your brand?
- Are their queries being answered effectively and in a timely manner?
- Are they receiving exceptional support to make good buying decisions?
4. Become Experts in Your Industry
Consumers are always keen to shop with businesses that are experts in their industry. Due to intense market competition, it’s crucial to show that you have extensive knowledge in your field if you want consumers to choose your brand over similar companies and competitors.
Writing blogs for your website is a fantastic way to do this, as it informs your customers about your products and services and whilst proving your expertise in your subject area. Additionally, you could hold online webinars based on relative topics to educate viewers while advertising your brand in the process.