Did you know that humans are highly visual creatives? We rely on visual cues for a number of different essential behaviors just like other primates.
In fact, it is said that humans process visuals 60,000 times faster than we process text.
If you’re trying to come up with poster design ideas, it’s helpful to understand that there’s way more to creating an effective design than slapping on an image and some text.
Are you looking for poster ideas for your next project? If so, stick with us while we look at concepts that will get your creative juices flowing.
1. Use Color to Set the Vibe and Attract the Eye
The colors you choose for your poster design will set the tone of the whole piece. They attract the eye, elicit a mood, and create energy. Color has incredible emotional power, capable of instilling a specific emotion when done well.
2. Harness the Power of Negative Space
There are a lot of creative ways that you can use negative space to create two images in one on your poster. This comes across as creative and clever, attracting the viewer to learn more about your event, product, or service.
If you’re making a poster, check out these awesome options from Printmoz.
3. Remember That Less Can Be More
More isn’t always more. By editing the contents of your poster down to the essentials you can intrigue the viewer. When creating any creative piece, it can be a good idea to include absolutely everything you need to convey your message and nothing that you don’t.
4. Create Visual Interest With Shapes
You can use shapes to create an interesting composition, contain text, or direct the eye of the viewer. It’s a good idea to learn the basics of composition to understand how shapes can help create interesting areas in your design while keeping a balanced overall composition.
5. Create Dimension and Depth By Layering
Through layering, you can create the sense of a three-dimensional space on a two-dimensional plane. By creating dimension and depth, the viewer gets pulled closer to check out all the different details.
6. Incorporate Humor
There’s nothing wrong with having a little fun every once in a while. Unless the topic of your poster design is something serious, it can be great to create a play on words or incorporate whimsical or unexpected imagery.
7. Create a Balanced Composition
You can use repetition, centering, and symmetry to build a balanced composition. This is soothing to the eye, as it creates a sense of order. You don’t necessarily have to have a perfectly symmetrical or centered, but it’s good to think about these elements while you’re making your design.
8. Use Eye-Catching Illustrations
Whether you’re looking for happy birthday poster ideas or poster ideas for a festival, illustrations can be a great way to design a world from scratch. You can either make illustrations that are deep and layered or you can use flat, simple illustrations.
9. Don’t Be Afraid of the Unusual
There’s no need to be conventional when you’re creating a poster. Consider using unusual fonts, a unique photo, or an odd color to set your poster apart from the rest.
10. Know Your Audience
Before you create a poster, you’ll want to think about who you’re creating the poster for. For example, if you’re looking for graduation poster ideas, who is the person you know who is graduating and what are they like? For a poster to be a hit, it needs to attract the interest and attention of the intended audience.
11. Play With Contrast
Contrast can help even the most barebones of compositions draw attention. Consider using opposing colors to create contrast or contrasting a loud picture with soft colors.
12. Experiment With Typography
The font you use can convey so much more than words. Don’t just pick the default font when you’re making a poster design, but consider how the font can help illustrate your intended message.
13. Grab Their Attention With Visual Hierarchy
You want the most important information to be the most accessible when you create a poster. Make sure that you only include the necessary information and create a visual hierarchy by sizing your information in order of importance.
14. Create a Point of Focus
What do you want the most prominent piece of information or image to be on your poster? Rather than having a lot of scattered places for the eye to go, consider creating a central point of focus for the eye to naturally land when it first gazes at your poster.
15. Get Creative and Clever With Your Composition
There are a lot of clever ways to design your composition. Think about how you want the viewer to read the poster and what you want them to take away from it.
16. Use Dramatic Photos
Photos can be incredibly powerful as conveyers of messages. It can also be a signifier of professionalism when you include photographs that are high quality.
Which of These Poster Design Ideas Will You Use For Your Next Project?
Posters are an awesome way to convey information and to create a vibe for an event. If you’re hosting a festival or a birthday party, for example, the right poster can get people psyched for the event. On the other hand, a lackluster poster can make people think about whether or not the event is how they want to spend their time.
Did you find this article on poster design ideas interesting? If so, be sure to check out the rest of our blog for more fascinating and informative content!